Every single CEO or business owner needs to understand who their company’s target audience is. Determining your target market requires a lot of forethought and extreme consideration. In fact, most business owners fail to take the necessary time out to… Read More
Any good business model is structured on the motive behind it. In fact, successful companies can only gain momentum with clients and customers when they can begin to describe in detail why they are doing what they are doing. As… Read More
“The two most important days in your life are the day you were born and the day you find out WHY.” -Mark Twain
We’ve discussed the importance of finding a personal ‘why’ in order to get to your business ‘why’. But what happens once that purpose is in place? Why are customers running to businesses who have a ‘why’? Business owners who have… Read More
When you have a vision, you have already won. Your dream will carry you into the amazing success you have always wanted as long as you stick to it and keep it clear. But how can you help yourself… Read More
To be successful, you may think that you need a lot of things. What about resources, a place to work, people who can help you, and financial support? The truth is that what you really need is a dream…. Read More
As social media has made everyday interactions increasingly casual, it often seems as though good manners have fallen out of favor. Though etiquette is often seen as an antiquated ideal, having a basic understanding of good business manners is important… Read More