Your ‘why’ is one of the most powerful marketing tools you have at your fingertips. Take Edward Jones as an example. They use their tagline “making sense of investing” as a way to tie in their ‘why’ and their dream… Read More
After covering the importance and various ways of cultivating the ‘why’ of a business, we move on to the ‘how’. After you have become aware of your ‘why’, the next step for any successful business is to determine the ‘how’.
Any good business model is structured on the motive behind it. In fact, successful companies can only gain momentum with clients and customers when they can begin to describe in detail why they are doing what they are doing. As… Read More
Ever considered why you do what you do? Do you have a good answer? Chances are you may not. In fact, being caught off guard about what you do is extremely common among the busiest professionals. It can become so… Read More
“The two most important days in your life are the day you were born and the day you find out WHY.” -Mark Twain
We’ve discussed the importance of finding a personal ‘why’ in order to get to your business ‘why’. But what happens once that purpose is in place? Why are customers running to businesses who have a ‘why’? Business owners who have… Read More