Every business should have a corporate mission statement. This statement should not merely be a slap of words put together in a sentence. A strong mission statement needs to guide the decision-making on every level in your business. In fact,… Read More
No grand strategy came without careful thought. In fact, a carefully designed strategic plan is necessary for any business looking to grow. Being able to set priorities, make smart investment decisions, and lay out various growth plans is critical for… Read More
If you are in a leadership or management role, do you allow your employees to take on more responsibilities as their abilities improve? How do you measure when that is? If you’re like many managers, you make the mistake of… Read More
Your ‘why’ is one of the most powerful marketing tools you have at your fingertips. Take Edward Jones as an example. They use their tagline “making sense of investing” as a way to tie in their ‘why’ and their dream… Read More
After covering the importance and various ways of cultivating the ‘why’ of a business, we move on to the ‘how’. After you have become aware of your ‘why’, the next step for any successful business is to determine the ‘how’.
Any good business model is structured on the motive behind it. In fact, successful companies can only gain momentum with clients and customers when they can begin to describe in detail why they are doing what they are doing. As… Read More
Ever considered why you do what you do? Do you have a good answer? Chances are you may not. In fact, being caught off guard about what you do is extremely common among the busiest professionals. It can become so… Read More
“The two most important days in your life are the day you were born and the day you find out WHY.” -Mark Twain
We’ve discussed the importance of finding a personal ‘why’ in order to get to your business ‘why’. But what happens once that purpose is in place? Why are customers running to businesses who have a ‘why’? Business owners who have… Read More
When you have a vision, you have already won. Your dream will carry you into the amazing success you have always wanted as long as you stick to it and keep it clear. But how can you help yourself… Read More