Your ‘why’ is one of the most powerful marketing tools you have at your fingertips. Take Edward Jones as an example. They use their tagline “making sense of investing” as a way to tie in their ‘why’ and their dream… Read More
After covering the importance and various ways of cultivating the ‘why’ of a business, we move on to the ‘how’. After you have become aware of your ‘why’, the next step for any successful business is to determine the ‘how’.
Did you know that ⅔ of businesses in the United States are owned by Baby Boomers? This is the generation between ages 55 and 70. This means that as this generation ages into retirement, they’ll have three choices for their… Read More
Any good business model is structured on the motive behind it. In fact, successful companies can only gain momentum with clients and customers when they can begin to describe in detail why they are doing what they are doing. As… Read More
Ever considered why you do what you do? Do you have a good answer? Chances are you may not. In fact, being caught off guard about what you do is extremely common among the busiest professionals. It can become so… Read More
“The two most important days in your life are the day you were born and the day you find out WHY.” -Mark Twain
Businesses need to have a ‘why’ statement for a variety of reasons. Having a clear Why Message that specifies Why, Hows and What the company does is the only way to grow and succeed within the corporate world. In fact,… Read More
The Why Developing a great brand starts with the individual themselves. Cultivating your personal ‘why’ message is integral to the entire brand as a whole. While there are a variety of misconceptions associated with a personal brand strategy, understanding what… Read More