People of all ages engage with social media in some context. Some people scroll through Twitter, some find old friends on Facebook, and some send each other snaps on Snapchat. All of these social media platforms provide a special way to communicate and thus, they also provide a unique way to reach a consumer base.
Visuals are exceptionally important.
All forms of social media have a way of sharing photographs. There is a reason for this. Though visual language has always been important, the inventions of Vine, Snapchat, and Instagram have created a diverse culture of visual communication. The popularity of email and text messages has declined among casual interactions and has been replaced with long exchanges of pictures. This applies to your business in a strong way. Simply put, people are more likely to engage with content that uses imagery rather than simple text. So, when you use social media as a marketing tool, incorporate visuals easily and effectively, to reach your clients the way they use social media.
Social Media connects you to your customer base.
There is something intimate about engaging with a company’s Facebook page. It gives your customer the feeling as though they are talking directly to your business and to you, then they will feel as though their voice is being heard. Your customers can feel as if you are their friend. Being “friends” gives a feeling of connection to you and your business. This feeling is exceptionally important for your customers to think of you and your products, particularly when engaging millennials. Another benefit of being directly connected to your customer base is that you can give them content to share with their friends and family building new friendships and connections the more loyalty you build with consumers.
Ready for your AHA! Moment? Call Allan Hirsh Advisors today!
At Allan Hirsh Advisors we believe in making a difference in the lives of CEOs and Business owners. We help you discover why you do what you do, understand your personal and professional visions. We ask questions, listen to you, give you feedback so you can make better decisions that align with your why and your visions and hold you accountable for your decisions. All this so you can improve your life and improve the lives of the people around you. If you are interesting in taking your business to the next level then contact Allan Hirsh Advisors to learn how we can Create AHA! Moments for you.
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