Every single CEO or business owner needs to understand who their company’s target audience is. Determining your target market requires a lot of forethought and extreme consideration. In fact, most business owners fail to take the necessary time out to… Read More
Your ‘why’ is one of the most powerful marketing tools you have at your fingertips. Take Edward Jones as an example. They use their tagline “making sense of investing” as a way to tie in their ‘why’ and their dream… Read More
After covering the importance and various ways of cultivating the ‘why’ of a business, we move on to the ‘how’. After you have become aware of your ‘why’, the next step for any successful business is to determine the ‘how’.
Did you know that ⅔ of businesses in the United States are owned by Baby Boomers? This is the generation between ages 55 and 70. This means that as this generation ages into retirement, they’ll have three choices for their… Read More
Any good business model is structured on the motive behind it. In fact, successful companies can only gain momentum with clients and customers when they can begin to describe in detail why they are doing what they are doing. As… Read More
Ever considered why you do what you do? Do you have a good answer? Chances are you may not. In fact, being caught off guard about what you do is extremely common among the busiest professionals. It can become so… Read More
Are you feeling burned out in your position as a CEO? A recent study showed that 96% of senior business leaders identified as burned out, and 33% of them felt like they were experiencing extreme burnout. Getting out of a… Read More
“The two most important days in your life are the day you were born and the day you find out WHY.” -Mark Twain
Businesses need to have a ‘why’ statement for a variety of reasons. Having a clear Why Message that specifies Why, Hows and What the company does is the only way to grow and succeed within the corporate world. In fact,… Read More
We’ve discussed the importance of finding a personal ‘why’ in order to get to your business ‘why’. But what happens once that purpose is in place? Why are customers running to businesses who have a ‘why’? Business owners who have… Read More