The Importance Of Finding Your Why So You Can Grow Your Business


Creating a successful business requires business owners to carefully consider why they are doing what they are doing!

Ever considered why you do what you do? Do you have a good answer? Chances are you may not. In fact, being caught off guard about what you do is extremely common among the busiest professionals. It can become so easy for many successful business leaders to get very caught up in what they do and how they do it that understanding and examining why we do it takes a backseat. However, taking time out to really consider the why of our business is the best way we can truly succeed on a professional level.

Why Should We Ask Ourselves Why?

Knowing why you do what you do every day is key to any successful business. The answer to the ‘why’ question is what every single company is built on. Your company and its services are defined by your why whether or not you know what it is. As a result, your ‘why’ is what sets your specific company apart from all the competitors around.

Finding The Why

Hopefully, by now you understand the significance and importance of locating your ‘why’. The next step, naturally, is to discover what your ‘why” actually is. Although this can be a difficult undertaking for many business leaders, it is a crucial step on the ladder of success. The following are just a sample of the considerations to make as you embark on the journey to finding the ‘why’ for your business:

  • Find times in your business’ past when things seemed to go perfectly
  • Avoid any market research
  • Get past ‘making money’ and focus on the core reasons that you do what you do
  • Avoid focusing on future achievements
  • Consider your most loyal customers and think about what they would say
  • Generate a unique and individualized ‘why’ tailored to your specific business

Using Your Why

It is strongly encouraged to actually implement and use your ‘why’ once you’ve been able to find it. If you are a business owner or marketing executive for a company, defining your company’s why should be the first step of any business venture and marketing plan.

Ready for your AHA! Moment? Call Allan Hirsh Advisors today!

At Allan Hirsh Advisors we believe in making a difference in the lives of CEOs and Business owners. We help you discover why you do what you do, understand your personal and professional visions. We ask questions, listen to you, give you feedback so you can make better decisions that align with your why and your visions and hold you accountable for your decisions. All this so you can improve your life and improve the lives of the people around you. If you are interested in taking your business to the next level then contact Allan Hirsh Advisors to learn how we can Create AHA! Moments for you.

Tune into AHA! Business Radio Tuesdays from 6-7 pm EST on CBS Sports Radio, 1300 AM to listen to Allan Hirsh and his guests discuss all areas of business.  And don’t forget to follow Allan Hirsh Advisors on Facebook and Twitter too!

This entry was posted on Friday, June 2nd, 2017 at 1:08 pm. Both comments and pings are currently closed.

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