Your ‘why’ is one of the most powerful marketing tools you have at your fingertips. Take Edward Jones as an example. They use their tagline “making sense of investing” as a way to tie in their ‘why’ and their dream into their business. In essence, they highlight what they do by showing customers Why they do what they do, followed by How they do it and finally telling the customers what they do.
Why Is Communicating Your ‘Why’ Necessary?
The ‘why’ of your business defines your business. In fact, the ‘why’ of your business defines your target consumer. Ideally, your customers share the same passion and dream that you do. That is why effectively communicating your company’s ‘why’ is essential for your bottom line.
Simon Sinek put is best when he said “People don’t buy what you do. They buy why you do it”. This rings true towards how to effectively communicate your ‘why’. Consider using your ‘why’ message throughout the various marketing campaigns your business uses. By embracing the company’s ‘why’ and “how”, spreading the message via social media and other marketing and advertising campaigns, you are able to attract your targeted customers who share in the same dream as the company you have worked so hard to build.
Communication Is Crucial Internally
When it comes to leaders, communication is key. This is especially true when it comes to communicating the company’s ‘why’ message within the organization is such a critical component of a successful business. In fact, employees should be constantly reminded of the company Why and How. They should share the dream and the passion. Always remember that if your employees love your company, so will your customers.
Ready for your AHA! Moment? Call Allan Hirsh Advisors today!
At Allan Hirsh Advisors we believe in making a difference in the lives of CEOs and Business owners. We help you discover why you do what you do, understand your personal and professional visions. We ask questions, listen to you, give you feedback so you can make better decisions that align with your why and your visions and hold you accountable for your decisions. All this so you can improve your life and improve the lives of the people around you. If you are interested in taking your business to the next level then contact Allan Hirsh Advisors to learn how we can Create AHA! Moments for you.
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