On this week’s episode of AHA Business Podcast, Allan spoke with Ed Barks of Barks Communications, where he is a communication strategy consultant. He also is the author of three books,
“Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies”, “A+ Strategies for C-Suite Communications:
Turning Today’s Leaders into Tomorrow’s Influencers”
“The Truth About Public Speaking:
The Three Keys to Great Presentations”.
He has completed a number of research reports regarding speaking to reporters and the benefits of training for media communication
Barks works with professional development by training individuals to become better communicators in the face of the media. He provides feedback for businesses improve their messaging and get better results. With his training and advice, he helps his clients gain and improve their reputation, opportunities, achievements and confidence.
Barks explains that “It’s about practice and having a sustained professional plan…I try to expand their horizons.There needs to be a sustained professional development plan utilized that gives you practice and keeps you constantly working toward your goal. It is a process that you get better at over time through a variety of training techniques.
“It’s an attitude as well,” admits Barks, “Many spokespeople I’ve encountered over 20+ years consulting on these issues have gone into it with some kind of trepidation, thinking that reporters are somehow out to get them. In the vast majority of cases, that’s just not reality.” Of course it can be uncomfortable and tough when there is a scandal or difficult situation being reported, but most of the time they are just trying to get information and it isn’t a relationship based on conflict, or at least it shouldn’t be.
To learn more about how to deal with the media, communication training, and professional plans and advice, be sure to tune in to Ed Bark’s episode on AHA Business Podcast.